12+ top CRM software programs for real estate businesses

The real estate industry is one of the most sought-after markets globally, and almost every person can be a potential customer. But have you ever considered how you can take care of your relationships with all your customers?

With computer programs taking control of everything, this matter is also being revolutionizing. Customer Relationship Management tools provide your business with an online database, helping you manage your history with your customers and save time and money when creating a manual data entry.

Here are several advantages of CRM tools for real estate businesses:

• Organizing customers information so that you can find them easier
• Responding to inquiries without searching through your inbox
• Making a pipeline in which you can track how far you’ve progressed with each prospect
• Knowing your future plan for each prospect
• Saving contact information of your previous clients for future projects
• Automating some tasks such as follow-ups

If the real estate market is booming in your country, you need to think of a good real estate CRM software. For example, assignment deals in Canada are becoming more and more sought-after every year, based on Condoly. So every business owner in this country needs to build a comprehensive CRM strategy and use suitable CRM software.

This article will introduce the top CRM tools for real estate businesses to help you manage your relationship with your customers.

1. REsimpli

REsimpli is your go-to CRM platform, tailored specifically for real estate investors. This all-in-one solution manages everything from data, marketing, sales and operations seamlessly. 

With built-in features such as List Stacking, Dialer, Direct Mail, Lead Management, Drip Campaigns, SEO optimized websites, and more, it covers all your business needs in one handy tool. 

REsimpli allows you to focus more on closing deals instead of managing different softwares!

Website: https://www.resimpli.com

2. HubSpot

HubSpot offers a free CRM tool that is designed to make your task easier when collaborating with your customers. This tool is a must for every beginner in the real estate industry, providing them with useful features such as email templates, contact management, and meeting scheduling. This CRM tool is perfect and helps your real estate business sell faster and better.

Website: https://www.hubspot.com/products/crm?_ga=2.83851286.1898535193.1572558765-274641078.1567112843

3. AgileCRM

AgileCRM is also another free CRM software that provides several features not specifically for real estate, but useful to them. It has unlimited storage for your documents, a feature for task management, a tool for document tracking, and appointment scheduling that is great for small businesses.

AgileCRM also allows you to know where your prospects are in your sales funnel, providing you with better organization.

website: https://www.agilecrm.com/

4. Streak CRM

Streak CRM can also be a suitable choice for realtors. This CRM software helps you keep track of your leads in your Gmail inbox. You can save time and money by managing your relationships with your prospects in your current inbox without any need to change your platform.

Website:https://www.streak.com/for/real-estate-crm-inside-google-gmail

5. Apptivo

Apptivo is one of the best free CRM tools and can be of great use to realtors. It allows you to have access to all contact information, invoicing platforms, project management features, and even email campaigns. This is a versatile tool covering all your requirements in one place. Apptivo also provides access to information of your clients from anywhere and automates many tasks to save time.

Website:https://www.apptivo.com/industries/real-estate/

6. Zillow CRM

This is another free CRM tool that is suitable for real estate businesses. The Zillow Agent CRM provides you with unique client insights that other tools rarely gives you. The tool lets you know your clients’ search activity, so you will be able to respond to them quickly. Zillow has a free mobile application allowing you to track and respond to inquiries.

Website:https://premieragent.zillow.com/products/crm/

7. Bitrix24

Bitrix24 also offers a free CRM interface along with several advanced multimedia features. Realtors can take advantage of this tool to communicate with their prospects and clients via Live videos, social media chats, and call back forms. This tool also has pipeline management features that help you keep track of your pipeline.

Webstie:https://www.bitrix24.com/

8. Contactually

Contactually is a CRM tool that is specifically designed for realtors supported by SoftBank-backed real-estate brokerage Compass. The tool helps you build customized, automated campaigns for prospects at any point in the sales funnel. So the lead generation process is quite easier with this tool.

Contactually also provides you with a unique referrals feature to keep your contacts with your previous clients and manage referrals.

website:https://www.contactually.com/

9. Wise Agent

Wise Agent is another powerful CRM software, which is a must for real estate agents. This tool offers all features real estate businesses need. For example, transaction management, perfect automation tool, time and scheduling management, and a huge database for as many clients as you have are features offered by this tool. These features can significantly help you save time and money while tracking your relationship with your customers.

website:https://wiseagent.com/

10. Pipedrive

Pipedrive’s main focus is to simplify the users’ experience working with CRM features. Pipedrive provides sales visuals using customized pipelines. It’s super easy to track where all of your prospects are in the sales funnel exactly.

This tool has also created a mobile application and can integrate with many popular third-party platforms such as Trello, Asana, and Slack.

website:https://www.pipedrive.com/

11. Propertybase

Propertybase is a complete platform and perfect real estate software offering CRM, marketing, and IDX features. Its CRM feature helps you manage all your tasks such as listings, daily tasks automation, and operational data tracking all in one place. Therefore, you have the chance to save your time and only focus on your sales.

With this tool, you can also create websites with fantastic visualization and directly connect them to your CRM features. This will help you to avoid missing a single lead.

Website:https://www.propertybase.com/

12. Zoho

Zoho is also a famous platform offering CRM features to let real estate agents keep in touch with customers. It can integrate with Live video features, email, and social media.

With this tool, you can customize a real-time notification plan to become aware of any changes or interactions a prospect performs at any time.

Zoho offers real-time feature for reports and insightful data to ensure you are up-to-date wherever you are.

website:https://www.zoho.com/crm/

13. CINC

CINC is a platform that has been designed specifically for real estate agents and help them engage with their prospects and customers. With this tool, realtors will be able to track and manage your sales funnel entirely. In other words, you have an insight into all the details from the lead generation stage to clients’ decisions. It has unique pipeline views, a complete team management tool, and many other useful features that can boost your real estate business.

website:https://www.cincpro.com/

Takeaway

CRM software is a must for every realtor, especially in the regions where the housing market is booming. If you want to save time and money when organizing your customer relationships, you have no choice but to use one of the mentioned tools.