Description

Introduction to SEO

How do Search Engines work?

•  Indexing & Crawling Basics
• Optimizing Crawl Budget
• Intro to SEO

Organic Search vs. Paid Search Results

• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)?
• What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
• Google Keyword Planner Tool

On-page SEO

HTML Basics

• Web Page Basics: What is HTML, JavaScript,CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid

Technical SEO

• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• 301 Redirects

Mobile SEO

• App Store Optimisation
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search

Schema markup

• What is Schema & Why is it relevant to SEO.
• Schema Types – Micro, JSON-LD
• Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
• How Schema shows up in SERPs

Off-page SEO

Link Building

• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics

Social SEO

• Quora
• YouTube Video SEO
• Slideshare, Scribd and other Social Channels for SEO

Local SEO

• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local Listings/Citations

Backlink Audits using SEMrush.com

• Backlink audit of one website
• How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

• What are SEO Audits?
• Different Types of SEO Audits
• Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
• Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
• Google Search Console

Algorithm Updates

• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

Measurement with Google Analytics

• Basics of Google Analytics
• SEO Metrics to Measure – On-page, Off-page, Technical
• SEO Reporting

SEO Resources, Careers in SEO

• Top Blogs to follow for SEO
• Free Learning Resources – Moz, Google Analytics
• A career in SEO