Memorize These 6 Real Estate Marketing Strategies Before Selling a House In Seattle
Selling a house in Seattle has been an easy feat over the past few years. This market has seen a strong seller’s market, with some homeowners selling well over the asking price. If you need to sell your house fast in Seattle, you probably won’t have much trouble, mainly if you work with a top realtor who can get your house off the market on average within forty days. Determining the value of your home is an excellent place to start. But ultimately, marketing your home will play a significant role in selling it. Here are six strategies to employ whether you are a homeowner selling your house for sale by owner (FSBO) or a real estate agent who wants to improve the marketability of your clients’ properties.
Have a Professional Website
Are you planning to sell your own property or a client’s property? Nothing spells rookie more than an unprofessional website. As a real estate agent, customers expect you to be an expert in the field, even if you are getting started in the industry. As a homeowner selling your home FSBO, you will have to work as hard as agents or even harder to prove yourself worthy to do business with. Therefore, it is critical to have a professional website. Although there are many opportunities to create your website online, many people will be able to tell whether it is done by a professional or a do-it-yourself website. While it may be tempting to create your own website and save money, investing a few hundred or a few thousand dollars into a professional website can do wonders, especially if you will have photos on your website.
Great Pictures Are Worth a Thousand Words
Speaking of photos, you know the adage “a picture is worth a thousand words.” When it comes to real estate photos, this is no exception. Many smartphones can take amazing photos of properties. But do you want to place amateur images on a professional site? To remain consistent, it is a good idea not only to get a professional website but also to place professional photos on your website. Finding someone in your local area who specializes in taking professional real estate photos is also a good idea. They will know exactly how to incorporate lighting and color to make images look appealing to potential buyers.
Panoramic Footage of Your Home Can Help Gain Momentum
While photos are a must for any real estate website, it is also a good idea to consider getting panoramic footage of the inside of a home. In a market like Seattle, where houses sell pretty fast, getting panoramic footage on your site will allow you to garner the attention of many buyers before the home even hits the market. Buyers may not have to wait for a tour because the panoramic footage allows them to see the nooks and crannies of the house before it hits the market. They can see down hallways, look at bedrooms, and see the position of many different rooms without stepping foot into the house. This may encourage some buyers to purchase sight unseen. While this is risky, in a hot market like Seattle, some may take such a risk to beat the crowd.
Keep Your Listings Updated
Whether you are selling your own home or you are a real estate agent selling multiple homes on your site, it’s a good idea to keep your page updated. It can be frustrating to clients who visit your site and click on listings that are no longer available. So, it is a good idea to remove listings as soon as possible and keep fresh ones on the site. Besides this, keeping current listings updated is also a good idea. Words that may have been innovative and appealing in the winter may not work well for summer listings.
For instance, if you write a listing about the beauty of sitting around a warm fireplace, that listing will be pretty unappealing to those purchasing in the summer heat. That won’t generate good feelings at all. While you may not have a listing in Seattle lasting from winter into summer, some listings sit for a while. If you want to attract new, interested buyers, it is a good idea to keep the listing fresh.
Another option is to create evergreen information that doesn’t include time-sensitive material. But you should still strive to keep the listing fresh if the house lasts more than 45 days on the market.
Focus on Selling in Fall and Winter
It may come as a surprise, but fall and winter are great times to sell homes in Seattle. In general, late spring and early summer are usually the norms for most places in the U.S. But the data shows otherwise in Seattle. Recent data from Homelight shows that homeowners who put their homes on the market in October could get your home off the market 22 days faster than any other month. If you are looking for a perfect time to close, this data reveals that January is the best month. So if you are selling FSBO or are an agent, you should aim to sell in these months for optimal results.
Blog or Get Social
If you’ve got it, flaunt it. Regarding real estate, don’t just rely on your in-person connection with clients. Your excellent communication skills can be significantly used in blogs and social media. Many real estate agents are starting to use social media to develop their personal brands and build a circle of influence in cyberspace. Using Instagram for real estate business is an excellent tool because it allows you to share incredible photos, especially of what’s happening locally in Seattle. But you can get social on many other platforms, including Youtube and Facebook. Sharing tips on local information in Seattle can be quite helpful to locals and those who want to move in from out of town. Creating videos for Youtube and Facebook is a great way to share this information. And if you want to develop yourself as an expert or influencer in the real estate industry, providing helpful tips on a personal blog is a great way to garner attention and create a strong circle of influence.
Marketing and selling a home in Seattle’s hot market may not be too difficult these days. However, when the market slows down, it is a good idea to keep these marketing strategies in mind to keep your real estate business booming or to ensure that you sell your own house effectively.
References
https://www.sweetlivingrealty.com/selling
https://teamdivarealestate.com/guide-on-how-to-sell-a-home-in-seattle/
https://www.myseattlehomesearch.com/sellers/steps-to-selling-a-home-in-seattle/
https://www.marypong.com/sellers-guide/
https://www.constantcontact.com/blog/real-estate-marketing-plan/
https://www.homelight.com/blog/sell-house-fast-in-seattle/
