Modern SEO

A strategic Search Engine Optimisation campaign isn’t just a one off quick fix. It involves months of hard work and dedication.

Our SEO campaigns focus on 1 main area. Enhancing your website to be more ‘Google Friendly.’

While some less reputable web marketing agencies buy links (which is frowned upon by Google) and build social network follower counts artificially (which doesn’t help to build loyalty, reputation or customers), we can create an SEO campaign for your company which has a proven record that it doesn’t just work, but works well!

If you’ve had SEO work done in the past, we can build on the positive effects of that, or help you to overcome any unplanned negative outcomes you may have suffered.

We believe that a search engine optimisation company should not only show what work they have implemented each month, but show all the improvements as well. Our monthly reports are sent out to show how well your SEO campaign is performing and includes:

• The number of visitors your website has received
• The number of contact forms completed
• The ways which your customers found your website, e.g. keywords
• The places where your customers came from

What is SEO?

SEO or Search Engine Optimisation is about making sure your website is visible on search engines such as Google.

It allows your website to be found more easily when potential customers search specific terms relevant to your business, for example, “Internet Marketing Agency in Manchester” for an Internet Marketing Agency.

Google has set guidelines that they like to encourage websites to follow in order to rank higher in the search results. Here at Online Presence we follow these guidelines and use them as a protocol when optimising your website, these include:

• Unique & professionally written content
• Descriptive page titles, URL’s and meta description tags
• Optimised images
• Relevant and “non-spammy” linking between pages on your site
• High quality links from other industry specific websites
• A high page speed

The amount of visitors your website receives and the fan base generated on social networking sites such as Facebook & Twitter can also have a big impact on your ranking position. Online Presence have a Social Media team dedicated to generating “likes” & “followers” on these platforms to ensure your business has an active Social Media Presence.

How Can it help your Business?

All businesses need to be easily found on search engines if you want to reach the maximum amount of potential customers. Even the smallest business can reach a worldwide audience if it is optimised to a professional standard.

Having a company website that is optimised to a high standard along with unique & professionally written content with a strong social media presence allows your website to:

• Be prioritised by Google over your competitors
• Quickly move further up the Google search results
• Receive more visitors every month leading to increased sales

Google uses software (or spiders as they are commonly known as) to crawl across the internet and store information. That information is then used to answer the queries that potential customers type into Google. Online Presence ensures that when these spiders come to your website, they receive the right information to push your website further up the Google search results.

SEO is an investment that over time will increase leads, boost sales and improve your company’s brand awareness.

Our Approach

Online Presence follows Google guidelines and uses only legitimate and professional techniques to help your business rank high in Google search results. We frown upon unauthorised and out dated SEO techniques.

We get to know your business, your brand, your audience and your market in order to create an SEO strategy that is best tailored to your business. While you focus on your business, we focus on your website; making it more successful in the search results.

Online Presence then analyses the performance of your campaign and creates a detailed monthly report showing what we have achieved, improvements in your positions and future objectives to ensure that you are fully aware of your online marketing strategy.

On social media, the process of cultivating a personal brand is obviously going to differ in certain aspects from building a business one. But in many other ways, it’s strikingly similar. It’s a funny thing to build a brand based on your personality, which means there’s a little more nuance involved, but the mechanics are largely the same.

If your goal is to build a personal brand on social media, then you’ll need a solid social media strategy. Aside from this, there are some tips and tricks you should know. Read on to learn all the ins and outs of personal branding on social media.

Find Your Niche

Social media platforms are tough to make a name on simply due to the fact that there are thousands if not millions of others trying to do the exact same thing at the same time. It’s for this and multiple other reasons that you should try as much as possible to carve out a niche for yourself.

If you’ve got a USP, you’re more likely to be able to stand out from the crowd. This doesn’t mean you should put on an act or start making up things about yourself. It’s much better if you appear authentic.

Try to think about who you are as a person and what makes you interesting and unique. Then highlight these aspects of your personality as much as possible.

Be Consistent

When you are making your social media plan, one of the things you want to focus on is becoming recognizable. Whether you have a signature way of writing or a certain visual aesthetic, you should make sure to keep it consistent across all your posts. This will allow you to develop your own style that people will begin to take notice of.

As well as being consistent, your content should also be of high quality. Try to make any images or infographics as professional-looking as possible, and always proofread any text you’re putting out there.

Grow a Following

It’s unfair, but it’s a fact: you won’t get taken seriously on social media without a certain amount of followers. You don’t have to have millions or even hundreds of thousands, but you should have a decent amount.

You can achieve this by collaborating with other influencers and brands. You can also do this in an organic way, by making content that is thought-provoking and interesting—that people feel compelled to respond to.

If you want brands and others to afford you more respect, gaining likes on your posts is a great way to do this. Engagement is as important and even more important than your follower count.

But engagement can be difficult to guarantee. If you’re struggling to garner as much engagement as you want, there are services that allow you to, for example, pay for engagement. This platform is even offering 10 Instagram likes  for free.

Build a Personal Brand on Social Media Today

It isn’t always easy to build a personal brand on social media, but when you’re armed with the right knowledge it doesn’t have to be so hard. Stay true to who you are, always QC your content, and don’t be afraid to take advantage of tools available for success. For more social media savvy content see the rest of our site now.

Mobile SEO – Mobile APPS SEO to increase downloads and intalls of your mobile apps via Google Play store and Apple mobile apps store. We have a strong mobile apps strategy, for free proposal and analysis contact us today.

SEO – Search Engine Optimisation of the websites to get top of the Search engine Rankings for your business Keywords/terms

Adwords – Pay Per Click to advertise your website for your business Keywords in Google

Facebook – To gain visibility, branding, eyeballs, shares, likes etc from majority of people in a form of Social Network on Facebook

Affiliate Marketing – To pay on specific action to the publishers or website owners, they display your products or services on their own website and charge only when the sales or order is generated.

Email Marketing – Sending latest offers, Discounts, New Stock etc emails to your subscribers, email campaigns for new business generation etc

Social Media Marketing (Twitter / Linkedin ) – To gain visibility, branding, eyeballs, shares, likes etc from majority of people in a form of Social Network on twitter, and professional network like linkedin etc

Our other services includes but not limited to following:

Digital Marketing Training

SEO Training

Google Webmaster Training

Adwords Training

Corporate SEO Training

Google Analytics, Web Trends & Site Catalyst Training

SEO, SEM and Leads Generation Consulting

CPA, CPM, CPC, CPI, CPD, CPS Deals etc

Targated Web & Mobile Traffic with low bounce rate, higher Pageviews.

Talking about SEO Services in Delhi, we tend to forget the importance of the content. The content is quite imperative as apart from the design and other features, a user will also read the content. Apart from other benefits and features, the user has to read the content and get impressed by it. Normally, what happens is that people tends to read just a few lines and do not read the whole. There are many websites which tend to be absolutely brilliant in terms of execution but when you read their content, your head reels. Let us understand the importance of content in terms of the websites.

The SEO services in Delhi offered by the company named Internet Marketing Strategists are known for providing content which is smart and looks extremely professional. The content has to be crisp and very informative so that the reader is engrossed. Captivating the reader is something that is imperative as it helps in attracting more users. This generates a lot of traffic on the website. The amount of traffic is a key point to consider as it tends to catapult your website as well as the brand into the top most in its genre. Marketing, publicity and branding all require an intelligent use of words. Companies into providing SEO services in Delhi take utmost care to present even the most mundane of the information in a way which is exciting and captivating as well. Here is what can be done.

• The staff members comprehend the way the internet works and therefore makes sure that a healthy mix of both simple and sophisticated words are used to present the content in a smart manner.
• The keywords are created keeping in mind the amount of competition in the global search criteria.
• In case you have an existing website, this company will tailor it in a way so that the old content is optimized and used to the highest possible extent.
• The content management services provided by the SEO service provider named Internet Marketing Strategists also ensure that the content is unique, interesting and is of some practical use. Only this can garner more users and thus build traffic to the site.

Today, the world over has recognized the fact that SEO services in Delhi are the best when it comes to writing precision. They are not only the best but have a host of myriad other services attached to it. The term search engine optimization has been taken to a whole new level; thanks to this Delhi company named Internet Marketing Strategists because of their exemplary services.

Have you ever wondered what SEO is, and why it’s important? Search Engine Optimization essentially aims to increase organic search, the most important source of traffic for your website. SEO is the way to increase that traffic.

This blog discusses the various benefits of SEO. You can use it whenever you want ideas for giving your business a boost in your clientele and generating new leads. Continue reading to learn about why SEO is important in the age of digital marketing.

It doesn’t matter whether you’re looking for SEO in Denver, Miami, or nationwide, these benefits are attainable so long as you stay committed to an adaptable, thorough SEO campaign.

What Is SEO?

Search Engine Optimization is the practice of increasing your company’s visibility with search engines such as Google and Bing. You can increase the visibility of your website by incorporating relevant keywords, writing descriptive metadata, tagging images, and other elements.

Why Is SEO Important for Companies?

Organic Search Is the Most Important Source of Traffic of Your Website

Organic search might be the most important source of your website traffic because you don’t pay for the traffic you receive. Generating organic traffic increases your conversions and constitutes a large portion of the sales funnel.

Being a highly recognizable and trusted brand with Google will always be important to your business’s success. Quality SEO and website branding are crucial to earning Google’s trust and vote of confidence.

SEO Builds Trust and Credibility

The goal for your website when trying to implement sound SEO strategies is to establish a strong foundation with a beautiful, clean, user-friendly site. Your site should be visible and credible so you can solve users’ problems and answer their questions.

You can also establish trust and credibility in Google’s eyes by compiling a robust backlink profile. Backlinks are outside websites that link to your website. When establishing a backlink profile, it’s critical that you understand you can’t build these profiles overnight.

Understand the Voice of the Consumer

SEO helps you understand industry shifts and offers your business a window into the consumers’ brains. By following keyword research, you can see what your target audience is looking for, and you can strategize to meet your consumers’ needs. Additional metrics such as search query data, analytics and AI, and SERP analysis insight can give you further value to your target audience’s online behavior.

SEO Equates to Better User Experience

User experience is arguably the most important aspect of SEO. The more relevant your content, the more likely you are to generate interest among your brand, in turn, generating trust among Google and the SERPs.

Establishing things such as rich snippets in your content that succinctly respond to your customers’ questions is an excellent way to establish trust with SERPs.

Increased Engagement

SEO can have profound impacts on your engagement, especially with your target local audiences. Local SEO optimizes your site for companies in a specific vicinity. Doing so lets people find your business quickly and easily, putting them one step closer to committing a transaction on your website.

Local SEO focuses on specific neighborhoods, towns,  cities, regions, and even states to establish a viable medium for a brand’s local brand recognition.

Improve the Buying Cycle

SEO influences the buyer’s cycle because it incorporates the correct messaging that speaks to your clientele and helps your conversion rates. You can utilize SEO to construct solid messaging, create innovative products, and showcase the importance of what your business can offer its customers.

SEO Is PR

SEO builds long-term brand reputation. High rankings and strategic placement help establish your brand reputation. Today, consumers are always looking for more news and information regarding their favorite products. The more press you can generate, the easier it is to attract customers to your website.

You can reach out to local publications and try to establish online partnerships as well as focusing on your messaging and search task accomplishment. SEO intermingles nowadays. So, the more interconnected you can make your approach to SEO, the more you trust you will be able to generate.

Long-Term Strategy Building

Hopefully, your SEO campaign will have an immediate impact on your business. However, even if you achieve minimal results within the first six months, the groundwork you lay in the first year can pay dividends years down the road.

As the market changes, you have to evolve your SEO strategies. The more consistently you can do this, the more likely you are to achieve success from your SEO campaign. The beauty of SEO is that the more time and effort you put into it, the more results you wind up seeing. It is not a simple one-and-done fix. But most valuable things aren’t one-and-done fixes.

Clear Data

You might not be able to calculate ROIs as closely as with PPC campaigns, but there are plenty of metrics to measure SEO success. The beauty of SEO is that you don’t throw paint at the wall and expect it to turn into a masterpiece.

When you implement SEO, you have clear, actionable data to test against and modify your strategy.

Highlights Strategies

Perhaps the most intriguing aspect of SEO is the opportunities it reveals. There is always something else to learn, another metric to track, and wins and losses to identify. With traditional advertising, you don’t have the data available to continuously track your progress. SEO gives you a constant stream of actionable insight to input into your advertising infrastructure so you can turn your marketing into a well-oiled content machine.

Conclusion- Why Is SEO Important?

SEO is important for a multitude of reasons. The most obvious reason is that it provides your business with a free way of advertising your products and services, which generates organic traffic to your website. Additionally, it gives you valuable market insight into what your customers search for when looking at you and your competitors’ offerings.

You also don’t have to get SEO right on the first try. You can constantly return to it. SEO truly is the marketing gift that keeps on giving.