Websites are becoming primary marketing and client relations tool. In today’s electronic-friendly world businesses are always trying to be famous through the web. As a result, individuals as well as companies are putting forward various ideas to optimize the web by having a website. Guest posting services are quickly becoming the first choice of companies for optimizing the websites and gain more customers. Having these services in your website lures numerous visitors to your website.
Gaining the advantage
Guest posts are an excellent way of exposing your blog or attracting people to your website. Placing a link on your blog which would redirect viewers to your website is a great idea of having more visitors on your website.
Online businesses can gain a lot from blogging especially if they have online clients. The areas of benefit can be jotted down as:
- Traffic will increase – Guest blogging ensures many clicks on the hyperlink that will redirect them to your website, all the way increasing traffic to your website which obviously will profit the business and also the website.
- Better search engine ranking – Guest Posting Service helps the website to move up in the search engine ranking.
Online guest posting services let your blog get recognition. Guest blogging offers you the opportunity to associate with various other top bloggers. It gives you authority and credibility that you deserve. People will start getting influenced and it gives you the opportunity to build a portfolio.
Writing a Guest Post
Providing informative high quality content is a must for guest posts. If you really want to write something, write it in a proper way otherwise it may just prove to be a futile work and just a mere waste of time. Writing guest posts is a way to provide other people the knowledge you possess and the submitted article are in effect representing the writer and his brand. Brief information about the author and his organization is appreciable as it lets viewers contact you or your organization.
Some important points for the guest writer
Guest Posting Services enhance the blog and effectively reaches out to other people. Only informative material needs to be present there. So, writing significant content only will let bloggers be interested in your post. Writing about a subject best known to you is appreciable. If you have good knowledge of something let others know it. Also, while writing a post try to follow the rules and provide the bloggers what they’re actually looking for. Grammatical mistakes can let you down so the less they are, the better.
It has several other advantages like website optimization and saving of time. Hiring posting services ensures that the website is entirely managed and looked after by them starting from the content of the website to the process of drawing huge traffic. These services provide unique and informative contents every time that keep the readers interested.
Though the concept of guest blogging is not new, it has gained immense popularity among online marketers in the last couple of years, mostly because major search engines like Google have updated their algorithm to detect quality of the Backlinks pointing to a site.
Compared to any other link building tactics, guest posting, if done well; can get you not just few good backlinks, but traffic, brand awareness and thought leadership. Let’s look at the key benefits and advantages of guest posting in detail –
- Build backlinks and improve search engine rankings
The primary benefit of guest posting is backlinks. Link building is a key aspect of search engine optimization as it’s almost impossible to rank high without the help of Backlinks. Most blog owners will reward you with one or two backlinks to your site/blog/content for contributing good content to their blog. This is a natural and highly effective way of building links, because in most cases you will be writing on topics related to your business or industry in general, on a blog relevant to the topic and these are the kinds of links you need to improve your search engine ranking. Guest blogging also helps you have a control over the anchor text used and build a diverse link profile. If your site has a number of links pointing to your site from a few dozens of blogs in your industry, that clearly sends a big signal to the search engines about your authority.
- Brand awareness
It’s not just about backlinks and it should not be. When you contribute to other blogs, your brand name can be mentioned along with your name and those who are impressed with the article is going to check out the writer’s profile and what he or she does. This give you an opportunity to expose your brand name to new markets and audience.
- Relevant Traffic
Huge amount of traffic to a site means nothing, if the traffic is not relevant. You need to attract visitors who are likely to be interested in the topic. For example, if you sell an accounting software, your target audience comprises of accountants and other financial professionals. If you contribute an interesting article about an emerging trend in the accounting services or share some practical tips in a finance related blog, it’s likely to be accepted by the readers, who are in fact your target audience. The chances of them visiting your site and converting to sale are much higher in this case. Imagine what would be the relevance if you contribute the same article to say a gardening related blog!
- Thought leadership and credibility
When you contribute quality content, you are projected as a thought leader in the industry which creates a good impression in the minds of your prospective customers as well as others in your industry and projects you and your business in a credible manner.
- Build relationships and grow your network
Guest blogging is also about building relationships. When you contribute to a blog, you are establishing a good rapport with the blog owner, the readers, those who comment on your post etc. They might get in touch with you for offering new guest blogging opportunities, business opportunities, new client introductions, follow you on social media, share your posts and so on.
- Social media exposure
Popular blogs usually have a huge and active social media following and they are likely to share your post across these channels, exposing your content and brand to a totally new audience.
Guest blogging is an inexpensive marketing strategy too. All you need to do is to spend time developing good content and connect with other bloggers to get it published. Have you tried guest posting? Please share your experience in the comments.