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So you are the owner of a startup business looking to have a site developed for yourself with your limited funds? Then consider using WordPress – a brilliant open source platform that is widely used as a CMS besides serving as a useful blogging tool. When WordPress came out during early 2000s, it gained major popularity as the ideal blogging software. However, many people criticized the program, considering that its usefulness was strictly limited to blogging itself. It was only proved soon that this was a fairly limited notion of what WordPress can actually do.
WordPress can be used for designing a whole website and not only the blogging portion. For this reason, thousands of non-blogging sites make use of WordPress for their web designing and development requirements. However, if you are thinking that only startup businesses prefer working with WordPress, then think again because even established business houses love to have their sites developed and maintained by WordPress developers. Not only this CMS offers a wide range of customization features, but it is also fairly easy to work with them as well. So let’s have a look at the various benefits of choosing WordPress web development for your company’s website.
Ease of use
The highly intuitive interface of WordPress can be used and navigated quite easily. Various functions such as adding blog posts, new pages, images, etc can be done fairly easily, quickly and on a rather regular basis. The technology that WordPress provides you with is very simple to work with and so the time spent on setting the format for your site is greatly reduced.
No HTML editing program or FTP software is needed
WordPress is a completely self contained system, which means that it does not require any HTML editing program (such as Adobe Dreamweaver or Contribute). You can create new pages or blog posts, upload images as well as edit them, format texts, upload video files, documents, image galleries, etc. and all of this can be done without any additional FTP or HTML software.
The search engines love sites that are made from WordPress
The codes that are used for developing WordPress sites are quite simple and clean, which makes it easy for the search engines to thoroughly read and index the content of a site. Apart from this, each post, page, image or any other entry can have its very own description, meta tag keywords and title and can be optimized for different kinds of specific keywords, thus allowing high precise options for search engine optimization. Another advantage of using WordPress is that it allows you to use tags for the further enhancement of your SEO efforts.
WordPress allows you to have complete control over your site
Working with other web development programs will often make it necessary for you to depend exclusively on your team of web designers to make even the smallest or the simplest of changes. However, WordPress allows you to have fuller control over almost all aspects of your site’s development and maintenance. It makes you far more independent and capable of making important updates yourself at the touch of a button.
Serves as readymade blog program for your site
Any business site needs to have a blogging section to invite discussions on different related topics and provide additional information on a host of topics. As WordPress was originally crafted as a user-friendly blogging platform, the blogging capabilities come totally built-in with it and are totally easy to integrate if and when you want so. With WordPress, you can set up RSS or email subscriptions and commenting capabilities for your blog as well as automatically add the most recent or updated blog posts to the different pages of your site. The various blogging functions inherent in WordPress are also quite easy to set up. Not only they make your website more interactive and dynamic, but also extend the reach of your brand.
Allows better time management
With WordPress, you can add content to your site and then schedule the posts to be published on your website any time and day you want. So you can write 3 months’ content in advance, break it into smaller portions and set them to be automatically posted on your site as and when you want. This allows for better time management and does not hurt when you choose to take a leave from work.
Social media friendly
WordPress allows you to integrate your blog entries and images with various social media sites like FaceBook, Twitter and LinkedIn. So instead of actually having to log into each and every one of your social media profiles, you can safe your efforts by integrating any new post much quicker with various social networking sites. This makes your job much easier for you.
Websites are becoming primary marketing and client relations tool. In today’s electronic-friendly world businesses are always trying to be famous through the web. As a result, individuals as well as companies are putting forward various ideas to optimize the web by having a website. Guest posting services are quickly becoming the first choice of companies for optimizing the websites and gain more customers. Having these services in your website lures numerous visitors to your website.
Gaining the advantage
Guest posts are an excellent way of exposing your blog or attracting people to your website. Placing a link on your blog which would redirect viewers to your website is a great idea of having more visitors on your website.
Online businesses can gain a lot from blogging especially if they have online clients. The areas of benefit can be jotted down as:
- Traffic will increase – Guest blogging ensures many clicks on the hyperlink that will redirect them to your website, all the way increasing traffic to your website which obviously will profit the business and also the website.
- Better search engine ranking – Guest Posting Service helps the website to move up in the search engine ranking.
Online guest posting services let your blog get recognition. Guest blogging offers you the opportunity to associate with various other top bloggers. It gives you authority and credibility that you deserve. People will start getting influenced and it gives you the opportunity to build a portfolio.
Writing a Guest Post
Providing informative high quality content is a must for guest posts. If you really want to write something, write it in a proper way otherwise it may just prove to be a futile work and just a mere waste of time. Writing guest posts is a way to provide other people the knowledge you possess and the submitted article are in effect representing the writer and his brand. Brief information about the author and his organization is appreciable as it lets viewers contact you or your organization.
Some important points for the guest writer
Guest Posting Services enhance the blog and effectively reaches out to other people. Only informative material needs to be present there. So, writing significant content only will let bloggers be interested in your post. Writing about a subject best known to you is appreciable. If you have good knowledge of something let others know it. Also, while writing a post try to follow the rules and provide the bloggers what they’re actually looking for. Grammatical mistakes can let you down so the less they are, the better.
It has several other advantages like website optimization and saving of time. Hiring posting services ensures that the website is entirely managed and looked after by them starting from the content of the website to the process of drawing huge traffic. These services provide unique and informative contents every time that keep the readers interested.
01. We write 100% Original and Relevant Content
Every post written by us will be 600+ words original, thoughtful, plagiarism free content on topics relevant to your industry.
02. Native English Writers with Subject Expertise
We have a team of native English writers who can write with authority on any subject after doing thorough research.
03. Minimum of 2 Natural Backlinks from High DA and PA + Blogs
Your posts will be published on popular High Da and Pa + blogs. We guarantee a minimum of two links from within the content or from the author bio.
04. Guest Posts on Quality Blogs with Good Domain Authority
We have an ongoing relationship with many bloggers with a large number of followers. We select blogs active for more than a year and has good domain authority.
05. Save your Precious Time, Save Money
Ideation, research, writing, finding good and relevant blogs, contacting them for guest post opportunities etc. can on an average take four to five hours. We help you save this.
06. Maximum Brand Exposure plus Traffic Generation
Quality guest posting also helps you popularize your brand name among new audience, drive relevant traffic to your site and establish your credibility in the industry.
HOW IT WORKS
- Place your order
- We research and develop a topic related your industry
- We here the post idea with selected bloggers and finalse the host blog
- our subject experts writer post and we send it for your review
- Post attributed linked to your site is published on the host blog and we send your link
- Blog post is promoted on various social media platform
Though the concept of guest blogging is not new, it has gained immense popularity among online marketers in the last couple of years, mostly because major search engines like Google have updated their algorithm to detect quality of the Backlinks pointing to a site.
Compared to any other link building tactics, guest posting, if done well; can get you not just few good backlinks, but traffic, brand awareness and thought leadership. Let’s look at the key benefits and advantages of guest posting in detail –
- Build backlinks and improve search engine rankings
The primary benefit of guest posting is backlinks. Link building is a key aspect of search engine optimization as it’s almost impossible to rank high without the help of Backlinks. Most blog owners will reward you with one or two backlinks to your site/blog/content for contributing good content to their blog. This is a natural and highly effective way of building links, because in most cases you will be writing on topics related to your business or industry in general, on a blog relevant to the topic and these are the kinds of links you need to improve your search engine ranking. Guest blogging also helps you have a control over the anchor text used and build a diverse link profile. If your site has a number of links pointing to your site from a few dozens of blogs in your industry, that clearly sends a big signal to the search engines about your authority.
- Brand awareness
It’s not just about backlinks and it should not be. When you contribute to other blogs, your brand name can be mentioned along with your name and those who are impressed with the article is going to check out the writer’s profile and what he or she does. This give you an opportunity to expose your brand name to new markets and audience.
- Relevant Traffic
Huge amount of traffic to a site means nothing, if the traffic is not relevant. You need to attract visitors who are likely to be interested in the topic. For example, if you sell an accounting software, your target audience comprises of accountants and other financial professionals. If you contribute an interesting article about an emerging trend in the accounting services or share some practical tips in a finance related blog, it’s likely to be accepted by the readers, who are in fact your target audience. The chances of them visiting your site and converting to sale are much higher in this case. Imagine what would be the relevance if you contribute the same article to say a gardening related blog!
- Thought leadership and credibility
When you contribute quality content, you are projected as a thought leader in the industry which creates a good impression in the minds of your prospective customers as well as others in your industry and projects you and your business in a credible manner.
- Build relationships and grow your network
Guest blogging is also about building relationships. When you contribute to a blog, you are establishing a good rapport with the blog owner, the readers, those who comment on your post etc. They might get in touch with you for offering new guest blogging opportunities, business opportunities, new client introductions, follow you on social media, share your posts and so on.
- Social media exposure
Popular blogs usually have a huge and active social media following and they are likely to share your post across these channels, exposing your content and brand to a totally new audience.
Guest blogging is an inexpensive marketing strategy too. All you need to do is to spend time developing good content and connect with other bloggers to get it published. Have you tried guest posting? Please share your experience in the comments.
As the demand for quality content rise, guest posting continues to gain more importance not just as an SEO strategy, but as an effective online marketing tool itself.
The ability to write or finding the right talent to write is the key to success for content marketing in general. However, just like not everyone is blessed with the talent to paint, sing, dance or design, not everyone can write. Writing needs a combination of skills such as good command over language, subject knowledge, patience, inquisitiveness, analytical mindset, dedication, creativity, a love for reading and writing and the ability to accept criticism. Moreover, it’s not only about writing, one needs to understand his readers well and write keeping them in mind. If you are a blessed writer with such qualities, you would probably enjoy guest posting than anyone else.
I have no intentions to say, you cannot learn writing or become a successful writer by just working hard and improving your skills. If you are an aspiring writer, you shouldn’t’ be reading the rest of this post. Go straight to 750words.com which will help you write at least 750 words every day. It will even send you reminders, if you have forgotten to write on a given day!
If you are still with me, it means you are seriously short on time or have other priorities than writing. Here are some situations when it’s better to outsource your guest posting to another person or to a guest posting service provider.
- Guest posting is not an easy task
Guest blogging might sound like a simple process initially. But if you have tried it once, you will know how difficult it is. There are too many steps involved right from finding an ideal blog to write for, evaluating the opportunity, establishing contact with the blogger, making a pitch, content research and writing the piece etc can actually be a tedious process.
- Lack of time and confidence
Very often small business owners and even medium size business managers are tied up with lots of other activities which need more of their attention and they may not find ‘quality time’ during their daily schedule to write a blog post. Further, you may have good command over language, but if you are not very confident of writing, there are chances of pushing ‘this activity’ for the next day and so on because of the mental block.
- Save money on salary and other office overheads
Sometimes you may not have sufficient work to keep an in-house writer or have budget constraints to keep them on your payroll. Also, it’s not easy to find a talented writer who can write on your subject. Even if you manage to hire one, keeping them satisfied over a long period of time can become another challenge. In most cases, you will be able to find an outsourcing service provider who can deliver the same quality, at a much better price. When you are getting the desired output at a better price, make use of it and save significantly on salary and other office overheads.
- Another language
This is an obvious reason. It’s better to hire a native writer to write content in a language unknown to you. This is because, even if you decide to take the help of an online translator tool or a translator’s service, there is nothing like a piece written by a person who writes in that language. Literal translations will not work in most cases. The written piece should be able to connect with the culture and emotions of the audience who read it.
In order to be successful, any SEO activity needs to be ongoing. Only continuous and consistent efforts would help you improve your ranking. When you have many other things to handle, it’s normal to procrastinate things like ‘writing’, because they are low on priority. However, if you’ve outsourced it, you can be pretty sure about the plans being followed.
- Professional team of writers and researchers
When you hire a guest posting service, you are able to access the services of professional writers and researchers who are otherwise not available at your service. Because of the large volumes they handle, they are able to maintain a huge network of talent.
- SEO knowledge
When you choose a professional guest posting service like ours, you can be sure that the posts are optimized with the right keywords at the right density. We also have access to professional paid tools to check various SEO factors and write the content as well as choose the anchor texts used in the content keeping your overall SEO objective and current ranking status in mind.
Guest blogging is an effective way to build quality backlinks, build relationships, build credibility, increase brand exposure and drive traffic to your site. However, you need to be little careful when you start guest blogging as all the opportunities are not the same. Here are 10 criteria you need to follow while evaluating guest blogging opportunities.
Before that, let’s just get the basics in place for those of you who are new to the world of guest posting. It’s nothing but contributing content to another blog and in return you will be allowed to mention about you, your business, usually in the author bio. Check this post on the benefits of guest blogging to know more. For the purpose of this pot, I assume you are aware of the basics of SEO and link building. If you are new to SEO and internet marketing, don’t worry, use this excellent resource from SEOmoz to get the basics in place. Trust me; it’s not as difficult as you’d think.
Is the blog relevant to you? Do they write about the same industry or topic to which your site belongs to? The backlinks are more valuable if they come from sites within the same industry because it’s like an endorsement from others in the industry and search engines give more importance to such links. Moreover, if it is in the same industry, the readers will be an ideal target for you to reach out to too.
- Do they allow guest blogging?
Obviously, you need to check is if they allow guest blogging. Look for tabs or links which says ‘write for us’ ‘guest posting’ ‘contribute content’ etc in the site and make sure to read their guest post submission guidelines carefully and follow them when you write the post and submit.
Read through a few articles to evaluate the quality of content. Interesting headlines, in-depth coverage, clarity in presentation, supporting statements with facts, usage of examples, correct usage of language and grammar, visuals etc. shows how good the content is.
4.Do they allow backlinks in the post?
When you go through the guest post guidelines, it is important to know if they allow you to put links to your site or blog post. Also check how many links are allowed, if they are allowed within the body copy or only in the author bio, are they no-follow links etc. Ideally, you should get two links either in the body copy or in the author bio and they have to be do-follow links. But you can compromise on this based on the quality of the blog.
- Ranking for keywords
Is the host blog ranking for any keywords it is targeting? If they are ranking for some of their target terms, it is a good blog to associate your brand with.
How often do they update their blog with new content? Most popular blogs update their content very frequently with more than three to four posts daily. Even if they have a new post every three to four days, it’s worth considering, if it has authority.
- Blog comments
The number and the quality of comments for each post show how readers respond to each post. If you see good number of meaningful comments adding value to the topic, it’s a good sign of reader engagement.
- Social media stats and engagement
Are they present on leading social media channels (at least Facebook, Twitter, Linkedin) and how often they update their profiles? A high number of followers and good social sharing shows the popularity of the blog.
- Alexa Rank, Compete Rank, Domain authority
These are few important matrices you need to check to get a fair idea about the quality of the site, traffic received, average unique visitors to the site etc.
10. Number links and link profile
Use a free tool like Open Site Explorer to check the total number of links, inbound links, outbound links, anchor text profile etc. to know if the site links to other sites and what kind of sites are they linking to. Also see who is linking to their site and what anchor texts are used for linking.
Are there real people behind the blog or it’s an automated robot that does the content filling job? Check who the writers are and their social media profiles to get a better idea.
If you look at these parameters closely and select the blog, you can be sure of the time and effort you are going to invest in the guest post.
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