Month: March 2022
A Design for all Devices
Back in the early days of the internet, there was Internet Explorer, and Netscape Navigator. Later came Firefox, Safari, Opera and, perhaps most disruptively of all, Chrome.
And each time a new browser was launched to the market, online marketing companies and web developers faced the question of whether to design sites for full cross-browser compatibility with it, or whether to focus solely on the existing market leaders.
But the days of websites proudly stating “Optimised for Microsoft Internet Explorer 7+″ are gone, and now the question is an even broader one – how do you design a website that works well not just in any desktop browser, but on smartphone and tablet displays too?
The Right Response
The current ‘correct’ answer to that question is to use responsive web design, carefully crafted Cascading Style Sheets that strip out the unnecessary and non-compatible elements of each page depending on which device is being used to access it.
Google support this method, and it’s more elegant than a complete site-wide redirect that takes mobile visitors to a significantly reduced version of your site.
However, you should think carefully about what elements of your page will actually work on a mobile device, and which ones need a responsive alternative.
Getting Around
The obvious concern should be navigation. If visitors cannot navigate your site to reach your content, they will leave.
In particular, make text and image links big enough that they are easy to tap on a small touchscreen; and remember that many touchscreen devices have no concept of ‘hover’, so some hyperlink CSS effects and dropdown menus will need to be accounted for in a different way.
A Glass Half Full
Aside from your navigation, you also need to make sure your content is mobile-friendly, and that means keeping Javascript and Flash video files to a minimum.
But this is no bad thing; you can again simply hide those elements with responsive CSS, and make sure you have clear text descriptions to show in their place.
Why is this good? Well, apart from being mobile-friendly, it gives your site plenty of search-visible text, doubling the positive impact of taking this step on your site.
The Personal Touch
The best advice is to take wide-ranging measures with a pinch of salt. You know your website, and your audience, better than anyone (or, at least, you should).
Audit your site’s performance across all the mobile devices you can get your hands on – beg and borrow (but probably don’t steal) devices from friends and colleagues until you’ve tested it on all the leading smartphones and tablets, and all the main mobile operating systems.
Only then will you know for sure which parts work, and which would benefit from the creation of a responsive and cross-platform mobile alternative within your site’s CSS.
Online Presence – Who we are and what we do?
We are the newest and most dedicated online marketing agency in Manchester and we thrive on helping other businesses become an even bigger success! We utilise 4 different approaches of online marketing:
Responsive Web Design
We make a real online impact with our bespoke and fully responsive web design and development solutions from Online Presence. With a creative team of web designers and developers behind us, we’re able to see you realise your full online potential. Whether you’re looking for a complete, custom-made website, or just looking to enhance your existing one, here at Online Presence we compliment your business objectives with the very latest techniques, allowing you to best engage your target audience.
We’re able to tailor our web development packages to suit all of our clients, and we’ll work closely with you to produce a website that incorporates unrivalled functionality with a winning brand awareness.
Contact us today and find out how our web design and development services can help you – our team are on hand to offer advice on any web based project.
SEO
At Online Presence, Our Search Engine Optimisation (SEO) campaigns are designed to enhance your website’s performance by improving your positions in the search engine results. See real progress as we work to focus your website, implementing carefully researched keywords to increase search relevance, develop brand awareness and help you to establish a positive online presence.
Getting to know your business and services allows us to better target your audience and fine tune your website’s SEO. That’s why we work closely with our clients each and every step of the way – and together with our internet marketing campaigns we look to provide you with a comprehensive, forward-thinking strategy right from the very start.
Check out our SEO page for more information on how we can help improve your company’s position on Google.
Social Media
By Increasing your target audience through our social media marketing campaign, we generate a buzz, establish you in new areas and engage with your followers.
We always stay one step ahead of the curb. We keep a close watch on emerging social media trends to present you with a marketing strategy that’s tailored to your business objectives. We put a strategy in place that works to generate awareness, boost your sales and establish a huge community of followers – a community that’s loyal to your company, your products and your services. Whether it’s through daily Twitter updates, tagged YouTube videos or creative Facebook posts, we’ll find the most beneficial social media platforms for you.
Marketing creativity, experience and in-depth industry knowledge has allowed us to offer fresh, exciting campaigns that boost our client’s online presence – so no matter what your business objectives are, realise your full potential here at Online Presence.
