When it comes to digital marketing, every click counts. Companies invest time and effort in optimizing for high-value keywords, but what if you can leverage the related searches your customers are already searching for? That is where the “People Also Search For” (PASF) option comes in.

We assist companies in comprehending and leveraging PASF insights at Digitalet.net to create more effective SEO strategies, capture more organic traffic, and remain competitive.

What is “People Also Search For”?

People Also Search For” is a Google functionality that shows up once a user has clicked on a search result and then immediately comes back to the search results page. Google figures the user did not get exactly what they were after, so it shows a list of related search queries to further refine the search process.

For instance, if a user searches for “best dentist in Delhi” clicks on a result but returns, Google may list related queries such as:

1. “Affordable dentist near me”
2. “Teeth cleaning cost in Delhi”
3. “Dental clinic with reviews in Connaught Place”

These additional suggestions are what users tend to search for next.

Why PASF Matters in Digital Marketing

The PASF feature is not only a useful feature for users—it’s a goldmine for SEO experts and marketers.

1. Unveils User Intent

PASF questions reveal what individuals are searching for outside of the primary keyword. This enables companies to create content addressing various facets of a subject.

2. Increases Keyword Possibilities

Rather than vying for a single generic keyword, companies can rank for long-tail, low-competition phrases that continue to bring qualified traffic.

3. Enhances Content Breadth

By addressing PASF questions on blogs, service pages, and FAQs, sites become more complete—something Google incentivizes through improved ranking.

4. Increases Conversions

By responding to all the potential follow-up questions customers might have, you establish trust and authority, resulting in increased conversions.

How Companies Can Leverage PASF

In Digitalet.net, we suggest following a step-by-step method to utilizing PASF data:

1. Research Associated Queries

Google search results can be used to get PASF suggestions.

Tools such as SEMrush, Ahrefs, and Ubersuggest also help discover PASF keywords at scale.

2. Develop Optimized Content

Create service pages and blog posts that respond both to the primary question and supporting PASF questions.

Example: A blog post “Best Digital Marketing Strategies in 2025” might also address PASF such as “AI in digital marketing,” “voice search trends,” and “local SEO strategies.”

3. Create FAQ Sections

Include FAQs on your website aimed at PASF questions.

This enhances AEO (Answer Engine Optimization) and enhances opportunities for winning featured snippets.

4. Implement in Paid Campaigns

PASF keywords tend to have lower CPC (cost per click).

Displaying ads for PASF terms can provide improved ROI than competing heavily competitive keywords.

PASF and the Future of SEO

Search habits are evolving with voice assistants and AI-powered search engines. Users no longer type keyword phrases; they ask full questions. PASF is spot on with this trend because it targets the contextual and conversational searches individuals are performing.

For instance:

• Old Search Style: “Cost of dental implants in Delhi”
• New Search Style: “Dental implants cost near me in Delhi?”

By going after PASF queries, your business remains prepared for both conventional SEO and new AEO (Answer Engine Optimization).

Real-World Example

• Suppose a dentist who wishes to acquire more patients:
• Main Keyword: Dentist in Delhi

PASF Queries:

• Best dentist to get braces in Delhi
• Cost of dental implants near Connaught Place
• Emergency dentist available today in Delhi

By developing content for these related searches, the dentist is able to control several search results rather than one. This expands visibility, draws additional patients, and makes the clinic an authority.

Why Use Digitalet.net for PASF SEO

At Digitalet.net, we know that digital marketing success is about more than simply ranking for one keyword. Our tactics are based on in-depth coverage—getting your business listed not just for the primary queries but also for People Also Search For terms.

Here’s how we assist:

• Keyword Research: In-depth examination of PASF terms that apply to your niche.
• Content Creation: Blogs, landing pages, and FAQs optimized for PASF.
• SEO + AEO Integration: Making PASF queries search engine and AI-powered answer engine optimized.
• Local Targeting: Merging PASF knowledge with GEO strategies for maximum effect.

We ensure your brand is not just seen but selected when customers are searching for related queries.

Final Thoughts

The “People Also Search For” feature is not just a search help—it’s a glimpse into the minds of your potential customers. By identifying and optimizing for PASF queries, companies can produce more relevant content, enhance SEO rankings, and reach customers at various points along their journey.

Here at Digitalet.net, we assist companies in realizing the full potential of PASF in internet marketing. If you would like to outperform competitors and appear in every aspect of your customer’s search process, it is now time to tap into PASF.

In the modern digital-first age, engaging the right audience at the right moment is no longer an option—it’s a necessity. Successful digital marketers know how to leverage the power of location-based targeting (GEO) with the smarts of Answer Engine Optimization (AEO). Collectively, these tactics enable brands to craft highly personalized, relevant, and future-proof online experiences.

At Digitalet.net, we offer expertise in utilizing GEO and AEO techniques for businesses to increase exposure, drive the right customers, and lead in a constantly evolving digital landscape. This blog delves deep into both terms and discusses how your brand can gain from them.

What is GEO in Digital Marketing?

GEO refers to Geotargeting or Geographic Targeting. It is an internet marketing strategy aimed at providing content, advertisements, and promotions to a user based on his/her location.

Thanks to mobile phones, GPS, and IP-targeting, companies are now able to target individuals with location-based offers, making their marketing messages both timely and relevant.

How GEO Works

• IP Address Tracking: Tracks a user’s city, region, or country.
• GPS & Mobile Data: Supports hyper-local targeting (such as displaying an ad to an individual within a 1-kilometer radius).
• Wi-Fi & Beacon Technology: Ideal for physical stores to send promotions in-store.

Advantages of GEO Targeting

• Greater Relevance: Ads are more effective when they reach the local culture or requirements.
• Improved ROI: You don’t spend money displaying ads to non-relevant audiences.
• Local SEO Boost: Local search visibility increases by optimizing for local cities or areas.
• Customer Trust: Location-based personalized offers enhance customer trust and brand image.

Examples of GEO in Action

• Food Delivery Apps: Displaying alternative restaurants based on the user’s city.
• E-Commerce Websites: Displaying stock availability and shipping dates based on location.
• Store Locations: Promoting “nearest store” offers for in-store visits.
• Travel Websites: Displaying flight deals from the customer’s nearest airport.

What is AEO in Digital Marketing?

AEO is Answer Engine Optimization. AEO is distinct from the traditional SEO, which is based on higher ranking in search engine results pages (SERPs). AEO is based on content optimization for direct answers that come in:

• Voice search answers (through Google Assistant, Siri, Alexa, etc.)
• Featured snippets (“Position Zero” in Google search)
• AI-based responses through answer engines like ChatGPT, Perplexity, or Bing AI.

Why AEO Matters Today

With over 50% approx of searches being voice-based, consumers value instant, conversational responses over link-scrolling. AEO gets your brand’s content selected by these engines to provide direct answers to user questions.

 Advantages of AEO

1. Future-Proof Visibility: Get ahead as AI-powered search overtakes conventional SEO.
2. Voice Search Optimization: Grab traffic from voice searches such as “best pizza near me.”
3. Brand Authority: Being the preferred answer boosts credibility and trust.
4. Higher Engagement: Direct answers create highly targeted traffic with intention to convert.

GEO vs. AEO: How They Work Together

Whereas GEO makes sure your content gets to the right people in the right location, AEO makes sure your content provides the right answers in the right format.

• A New York restaurant utilizing GEO can target local consumers with ads.
• The same restaurant on AEO can optimize for queries such as “What’s the best Italian restaurant in New York?” and show up as a direct answer.

All of them put together form a hyper-targeted, future-proof marketing strategy.

 Strategies to Implement GEO in Your Business

• Local SEO Optimization

1. 1. Insert location keywords (e.g., “digital marketing agency in Delhi”).
   2. Build Google Business Profiles for each location.
   3. Incentivize customer reviews with location mentions.

• Localized Ads

1. 1. Utilize Google Ads and Meta Ads to execute campaigns in targeted geographies.
   2. Modify promotions in accordance with weather, local happenings, or holidays.

• Dynamic Content

1. 1. Display various website content based on the region of the visitor.
   2. Illustration: Currency conversions, shipping fees, or region-specific offers.

• Geo-Fencing

1. 1. Target users when approaching a particular zone (e.g., a store).
   2. Best suited for retail, food establishments, and service-oriented businesses.

Strategies to Implement AEO in Your Business

• Understand User Intent

1. 1. Survey conversational queries your users employ.
   2. Example: Use “Which laptop is ideal for students below ₹50,000?” instead of “laptop deals.”

• Optimize for Featured Snippets

1. 1. Organize content in the form of FAQs, bullet points, and short definitions.
   2. Apply schema markup to make Google recognize key answers.

• Optimize for Long-Tail Keywords

1. 1. Voice search is longer and more descriptive.
   2. Example: “Best budget mobile phones in India below 15,000 with excellent battery life.”

• Answer Directly in Questions

1. 1. Designate a specific FAQ page on your site.
   2. Give concise, accurate answers and elaborate them in detail.

• Take Advantage of Structured Data

1. 1. Apply schema to products, reviews, FAQs, and local businesses.
   2. Indicates to search engines how they can better show and comprehend your content.

Merging GEO and AEO for Maximum Effect

The true strength is when you merge both strategies:

1. Local + Answer-Ready Content: Keyword for “best coffee shop near Connaught Place, Delhi.”
2. Geo-Optimized FAQs: Answer local questions like “Does Digitalet.net provide services in Mumbai?”
3. Localized Voice Search: Optimize content for searches such as “digital marketing agency near me.”

Merging GEO and AEO enables you to reach users at all stages of intention—discovery, to conversion.

Case Study Example

Suppose a fitness center chain with locations in 10 cities:

With GEO: Each location places hyper-local advertisements aiming at individuals within a 5km radius.

With AEO: The site is SEO-optimized to respond to “best gym near me,” “cheap fitness centers in Bangalore,” and “what are the advantages of joining a gym?”

Result?

• Increased footfall in local gyms.
• More organic visibility in voice and AI-based searches.
• Improved brand recall in several cities.
• Why Opt for Digitalet.net for GEO and AEO

We at Digitalet.net realize that businesses today require more than the conventional SEO to flourish. That’s why we emphasize:

• Advanced GEO Targeting: Hyper-local campaigns customized for your business.
• Complete AEO Strategies: Voice, featured snippet, and AI-based search-optimized content.
• Blended Digital Marketing: GEO, AEO, SEO, PPC, and content marketing combined for end-to-end growth.
• Data-Driven Insights: Leveraging analytics and AI tools to optimize campaigns.

We don’t just drive you traffic—we drive you the right traffic that converts.

Final Thoughts

The future of online marketing is precision and intelligence. GEO ensures your marketing is geographically relevant. AEO ensures your content is future-proofed for voice and AI search.

Companies that adopt both strategies will benefit from increased visibility, increased engagement, and improved ROI in the future.

At Digitalet.net, we assist you in staying ahead of the game with professional GEO and AEO solutions custom-made for your business. Whether you are a small startup or large corporation, merging these two strategies can reinvent your digital game.

It is important for businesses to stand out in today’s digital-first trend. This can be done by addressing the SEO, Web, and design needs of businesses through integrated, results-driven solutions. Digital Distinct is a digital marketing agency in Thailand that will help connect your business with real people from producing eye-catching commercials to building full-funnel marketing strategies.

Various Digital Marketing Strategies

1. SEO (Search Engine Optimisation)

Digital marketing strategies like SEO help businesses improve their online visibility by implementing performance marketing and tailored SEO strategies. These include keyword research and content planning. On-page and off-page SEO, as well as local SEO strategies to gain visibility in the Thai market.

2. Website Design and Development

Note that your website is indeed your digital storefront. That is why you need a digital company that helps build sleek, mobile-optimised, fast-loading websites that will align with your brand. They will be able to provide services that focus on user experience and user interface design. In addition, it offers seamless integration with marketing tools like CRMs or analytics.

3. Branding and Graphic Design

Marketing strategies offered by Digital Distinct also provide full creative services that will help develop your brand identity from the ground up. These include logo creation and brand guidelines as well as visual storytelling through custom graphics. Most of all, they can create a cohesive design for digital and physical campaigns.

Relevance of Digital Marketing

1. Everyone Googles Everything

Most buying journeys begin with a search. That is why when your business is not ranking well on Google, you may be losing potential customers. SEO will ensure that you remain visible when it matters the most, particularly when people are actively looking for what you are offering.

2. First Impressions Are Digital

Since your website is your modern-day storefront, you need to ensure it shows professionalism, builds trust, and keeps people engaged through a sleek, fast, mobile-friendly design. So, a clunky or outdated site will just send away your visitors.

3. Brand Identity Drives Loyalty

While there are so many choices available online, a strong brand will help you stand out. Thus, a good design and consistent messaging create a memorable presence and help people connect with your business on a personal level.

4. Digital Marketing Is the New Normal

Digital campaigns are how brands reach, engage, and convert your audiences today from social media to Google Ads. You can trust that creative content can power this entire engine when backed by strong design and smart SEO.

If you are looking for an all-in-one solution for your brand in this digital-driven world, you can partner with Digital Distinct. You can benefit from a consistent brand message, improved performance online, and stronger customer engagement.

Your mere existence in a bustling digital landscape is simply not enough. Your cheap, generic approach is costing you more than you think. You can build momentum with Digital Distinct, a creative digital marketing agency based in Bangkok. Give us a call if you want to engage in a dedicated creative agency specialising in crafting strategic and captivating digital experiences for your brand.

PPC campaigns are often seen as a fast-track route to website traffic, leads, and sales. And while that’s true when done right, running paid ads without experience can lead to poor performance, wasted spend, and a lot of frustration. It’s no wonder so many businesses eventually turn to a paid search agency to clean up the mess.

Whether you’re just starting out or already running campaigns in-house, this article highlights the most common PPC pitfalls — and shows how a professional agency can help you dodge them.

1. Poor Keyword Targeting

One of the most frequent (and costly) mistakes is bidding on the wrong keywords. Many businesses either go too broad, attracting unqualified traffic, or too narrow, missing out on potential customers.

For example, bidding on a generic term like “marketing” might drive traffic, but how likely is that visitor to convert? Without specificity and intent, it’s just noise.

A paid search agency brings proper keyword research, segmentation, and match type management into play — ensuring your ads are shown to users who are actually in the market for your product or service.

2. Ignoring Negative Keywords

Negative keywords tell ad platforms what not to show your ads for — and they’re one of the most underused tools in PPC.

Without them, your ads may be showing up for irrelevant queries, wasting clicks and draining your budget. For example, if you’re a premium software provider, you probably don’t want to show up for “free CRM tools”.

Agencies regularly review search terms reports and build out negative keyword lists to prevent this kind of leakage — helping protect your budget and improve ad relevance.

3. Weak or Misleading Ad Copy

Your ad copy is your first (and sometimes only) chance to capture attention and convince someone to click. If it’s vague, misleading, or doesn’t match the user’s intent, you’re likely to get ignored — or worse, pay for unqualified traffic.

Professional PPC teams know how to write ad copy that connects with different stages of the buyer journey. They test headlines, calls-to-action, and value propositions to find out what drives the best results — not just clicks, but conversions too.

4. No Conversion Tracking Set Up

Running campaigns without conversion tracking is like driving with your eyes closed. You might move forward, but you’ve no idea where you’re going or how well you’re doing.

You need to know not just how many people click your ads, but how many fill out a form, call your business, or make a purchase. A paid search agency will ensure your campaigns are properly set up with Google Tag Manager, GA4, or platform-specific conversion tracking so every action is accounted for.

This data is the foundation for optimising performance and proving ROI.

5. Sending All Traffic to the Homepage

Another common issue? Sending paid traffic to your homepage or a generic landing page that isn’t optimised for the ad in question. This leads to high bounce rates, low Quality Scores, and poor conversion rates.

A skilled agency builds or recommends landing pages tailored to each campaign. These pages are focused, relevant, and designed to convert — with strong CTAs, consistent messaging, and minimal distractions.

6. Set-and-Forget Campaign Management

PPC campaigns need constant oversight. Platforms change. Competitors outbid you. New search trends emerge.

Too many businesses set up their campaigns once and leave them to run, assuming everything will take care of itself. That’s a fast track to declining performance.

An experienced agency monitors campaigns daily or weekly, looking at performance trends and making adjustments in real time. They keep your account competitive and fresh — not stuck in autopilot mode.

7. Lack of A/B Testing

You’d be surprised how many PPC campaigns run with a single ad variation. But if you’re not testing different creatives, headlines, offers, or even targeting strategies, you’re missing opportunities to improve.

Agencies treat A/B testing as standard practice. They set up experiments to find out what really works — then scale the winners and cut the underperformers. It’s a simple concept, but one that can dramatically boost results over time.

8. Overlooking Mobile Optimisation

More than half of PPC traffic now comes from mobile devices — yet many campaigns still lead users to landing pages that aren’t mobile-friendly.

That means slow load times, confusing layouts, and missed conversions. A paid search agency ensures that every ad experience is seamless across all devices — with mobile-first design, clear CTAs, and quick performance.

They also monitor device performance and can bid differently for desktop vs mobile based on conversion data.

9. Misaligned Budget and Strategy

It’s easy to set a daily budget, but is it enough to compete in your industry? Are you spreading your budget too thin across too many campaigns?

A good agency helps you set realistic budgets based on data — and allocates spend to the campaigns that drive the best ROI. They’ll also recommend when to scale up, shift spend between platforms, or pause underperforming areas to maximise efficiency.

10. No Big Picture Strategy

Perhaps the biggest mistake of all is treating PPC as a siloed activity rather than part of a wider marketing strategy. When PPC doesn’t connect with your sales funnel, SEO, email, or CRO efforts, you’re limiting its potential.

An experienced agency will take a holistic view — ensuring PPC supports and is supported by your broader marketing goals. That’s when things really start to click.

Final Thoughts

Running PPC campaigns might seem simple on the surface — but the difference between “okay” and “outstanding” performance lies in the details. From keyword selection and ad copy to landing page optimisation and tracking, it takes deep expertise to get it right.

A paid search agency doesn’t just manage your campaigns — it protects your budget, improves performance, and aligns your advertising with your business goals.

If your PPC efforts aren’t delivering, chances are you’re making some of the mistakes above. The good news? With the right help, they’re all fixable.

A strong search engine optimization (SEO) approach improves how easily users discover your website, significantly increasing organic traffic and engagement. Making use of effective SEO website visibility techniques can position a website higher in search results, allowing it to reach more users actively looking for related services or information. When structured correctly, SEO connects content with users in an efficient and accessible way that encourages site growth and builds long-term engagement. Let’s get started with SEO!

How SEO Increases Organic Website Traffic

• Targeted Search Visibility

A well-developed SEO strategy enables your website to appear in searches that matter most to your audience. By focusing on the keywords that reflect the needs and interests of users, SEO increases your site’s visibility for those specifically searching for what you offer. This means your site not only reaches a larger audience but also draws those more likely to engage, leading to high-quality traffic.

• Increasing Click-Through Rates

SEO includes methods that improve click-through rates (CTR) by enhancing how your pages display in search results. Titles, meta descriptions, and URLs optimized with relevant keywords attract users and influence them to click on your site. The outcome is more frequent visits to your website by users with a real interest in your content or services, driving consistent organic traffic.

• Long-Term Traffic Growth

SEO efforts compound over time, leading to lasting and growing traffic. Search engines reward websites with high-quality, optimized content by ranking them higher in search results, which continues to draw in users. Unlike paid advertising, SEO provides a sustainable flow of traffic without ongoing costs, creating a reliable stream of visitors through ongoing content relevance and authority.

Importance of Keywords in SEO Strategy

• Targeting User Intent

Keywords provide a direct connection to user intent, allowing websites to match content with what users want. Selecting keywords that align with audience searches makes content more relevant and useful. Through strategic keyword usage, websites rank better for terms users actively seek, which draws more relevant traffic.

• Enhancing Content Relevance

Keywords ensure that content resonates with search engines and users alike, reinforcing topic relevance. Keywords placed within titles, headings, and content help search engines understand the context and importance of each page. Properly targeted keywords increase visibility for the specific searches most relevant to your website’s purpose.

• Competitive Advantage

A strategic keyword approach positions a website effectively against competitors by targeting terms they might overlook. By focusing on high-impact keywords, your site can outperform competitors in search rankings and attract a larger share of organic traffic. Strong keyword focus builds authority and recognition, supporting long-term growth in the competitive landscape.

• Improving Conversion Rates

Keywords align with user expectations, which helps to drive engagement and conversions. When users find content that reflects their needs, they’re more likely to spend time on the site and convert. Keywords encourage a more tailored approach to content creation, ensuring each piece serves a purpose within the SEO strategy.

• On-Page Optimization for Better Search Ranking

On-page optimization fine-tunes each element within a page to improve how search engines assess its quality. Titles, headers, images, and internal links contribute to page structure and content relevance. Aligning these elements with keywords ensures that pages meet search engine standards, resulting in improved rankings and visibility. On-page optimization makes the content more accessible, increasing the likelihood of appearing in relevant search results.

Impact of High-Quality Content on SEO Performance

• User Engagement

High-quality content keeps users engaged, which encourages longer visits and reduced bounce rates. Search engines interpret this as a positive signal, recognizing that the content serves user needs. Content that informs, answers questions, or solves problems consistently attracts and holds audience interest.

• Authority Building

Producing high-quality content helps a website establish authority within its industry or field. When users recognize a site as a reliable information source, they are more likely to return and recommend it to others. Search engines reward authoritative content with higher rankings as it aligns with user expectations.

• Improving User Experience with SEO Practices

SEO practices align with user experience enhancements, which make websites more intuitive and user-friendly. Features like fast loading times, mobile compatibility, and clear navigation create a more enjoyable experience for users. These SEO-friendly elements boost engagement metrics like page views and time spent on-site, which favorably influence search rankings. Structured content, well-placed headings, and relevant internal links guide users seamlessly through the site, improving overall accessibility and satisfaction.

Search engines reward websites that meet high standards for user experience as these elements directly affect user engagement and retention. The better a user’s experience, the more likely they are to return, engage with content, and recommend the site to others. Improved navigation, readability, and mobile optimization demonstrate a commitment to quality that supports SEO goals.

• Backlink Building to Boost Website Authority

Backlinks strengthen a website’s authority by associating it with other reputable sites. When trusted sources link to your content, it signals search engines that your site is credible and valuable. High-quality backlinks improve search engine rankings and increase traffic from referral sources, creating multiple pathways to draw new visitors. Gaining links from respected websites also boosts your site’s visibility among broader audiences, which supports growth and engagement over time.

Search engines favor websites with a strong backlink profile, rewarding them with better rankings. Backlink quality is prioritized over quantity, meaning reputable links have a more significant impact than numerous low-quality ones. Consistent efforts to secure relevant backlinks contribute to sustained SEO performance.

• Local SEO for Targeted Audience Reach

Local SEO targets users within a specific geographic area, connecting businesses with nearby customers searching for services or products. Optimizing your website for local search terms like city names or neighborhoods ensures that you reach users actively seeking nearby options. Local SEO enhances visibility in Google’s local pack, which displays businesses related to user location by providing immediate and accessible information.

Local SEO tactics include optimizing business listings and local content to improve search result placement for nearby users. Search engines prioritize local relevance in many search results as location-based results serve user convenience. Enhanced local visibility encourages in-person visits and increases the effectiveness of digital engagement efforts.

Tracking SEO Metrics for Ongoing Improvement

• Traffic Sources

Monitoring traffic sources reveals where visitors come from and which channels perform best. Identifying these sources allows you to allocate resources effectively, focusing on strategies that yield the most significant returns. Whether traffic originates from organic search, referrals, or direct visits, tracking helps in making informed decisions.

• Keyword Performance

Tracking keyword performance provides insight into which terms drive the most valuable traffic. By observing keyword rankings, you can adjust content and SEO strategies to align with terms that lead to engagement. Consistently tracking keywords allows you to refine content with precision and ensure it aligns with user interests.

• Engagement Metrics

Metrics like bounce rate and average session duration indicate user satisfaction with content. High engagement levels signify that content meets user expectations, while low engagement signals areas for improvement. These metrics enable you to tailor your content and structure for maximum impact and relevance.

Leveraging SEO to Build a Successful Online Presence

SEO is an essential tool for boosting website visibility, increasing organic traffic, and enhancing overall user engagement. From leveraging keywords and on-page optimization to creating high-quality content and building authoritative backlinks, effective SEO strategies empower websites to rank higher in search results and connect with their target audience. By focusing on user experience, the importance of SEO, and tracking key metrics, businesses can refine their approach and sustain long-term growth. A well-executed SEO strategy not only enhances website performance but also establishes a strong foundation for digital success in an increasingly competitive online landscape.