If you are one of the many busy business professionals who dimply doesn’t have the time to deal with the guest posting to your website, but know the value of it, then you have likely looked to hire a guest posting services company. But, before you hire or work with just any guest blogging service, you want to be sure that you are working with a quality, legitimate company that will work to improve your website’s SEO. However, sometimes it can be a challenge to find a company that you can trust with your blog, as there are several less-than-quality professionals and several scams throughout the internet.
Even though you are paying a company for their guest posting services, it is important to understand that there are telltale signs of poor posting companies. You want to be sure that you watch out for some of the following warning signs of a company you don’t want to work with, or one that you should stop working with.
A guest blogger that includes irrelevant backlinks in your posts – Webmasters specifically look for legitimate backlinks to relevant sites in order to be considered for the first page of search results. When a poor blogger packs your blogs with irrelevant, poor backlinks, it can actually have a negative effect on your ranking.
A guest blogger that doesn’t direct posts to your audience – You might have a great writer for your blogs, but if he doesn’t direct content to your specific audience, he may as well be posting in a foreign language. Your guest blogger should always keep your followers and customers in mind.
A guest blogger that cannot deliver timely content – Whenever you work with guest posting services, you are paying for timely posts that are done on your schedule, not theirs.
A guest blogger that charges too little or too much – Remember that guest blogging shouldn’t break your budget for internet marketing, nor should the rates of a company be so low that you barely realize you are paying them. You want affordability with quality all-in-one.
A guest blogger without references or experience – Before you work with any guest posting services, you want to be sure that they have experience in blogging and in delivering increased traffic and an improved ranking for the businesses that they deal with.
A guest blogger that isn’t improving your online business – If you have been working with an online business for your posting needs, and are not seeing any type of improvement in your website traffic or ranking, and are receiving poor feedback from your followers, it is evident that you need to find other guest posting services.
One of the biggest reasons that you need to be vigilant of what your guest posting services are doing is the fact that they are representing a level of professionalism on your website. The whole purpose of hiring professionals and having them provide you with outstanding SEO quality is to help better your website. Any company that isn’t doing any of the aforementioned shouldn’t be receiving your money. Poor posting services are all over the internet, but now that you know what to look for, you can avoid them.